Design leadership for brands ready to look intentional.
Design leadership for brands ready to look intentional.
Design leadership for brands ready to look intentional.
Built for founders who value taste and clarity.
We bring order, consistency, and leadership to growing brands.
Built for founders who value taste and clarity.
We bring order, consistency, and leadership to growing brands.
Built for founders who value taste and clarity.
We bring order, consistency, and leadership to growing brands.
AUREUM
We bring clarity to brands that have outgrown their presentation.
For founders who know their business is better than it looks and are ready to fix that properly.
Aureum is a founder-facing design leadership studio for competent businesses that have substance but lack a presence that reflects their quality.
We provide creative direction, decision-making, and structure that brings clarity, confidence, and consistency to how a brand shows up.
What We Do
Clear decisions and creative leadership for brands that have outgrown guesswork.
What We Do
Clear decisions and creative leadership for brands that have outgrown guesswork.
What We Do
Clear decisions and creative leadership for brands that have outgrown guesswork.
Clarity before execution. Direction before design.
Aureum provides creative leadership for businesses that have outgrown second-guessing.
Clarity
Decisions, not options
We reduce noise, eliminate second-guessing, and make final calls that align brand, product, and presence.
Clarity
Decisions, not options
We reduce noise, eliminate second-guessing, and make final calls that align brand, product, and presence.
Clarity
Decisions, not options
We reduce noise, eliminate second-guessing, and make final calls that align brand, product, and presence.
Direction
Clear creative direction
We define what matters, what doesn’t, and where to focus - so execution stops being reactive and starts being intentional.
Direction
Clear creative direction
We define what matters, what doesn’t, and where to focus - so execution stops being reactive and starts being intentional.
Direction
Clear creative direction
We define what matters, what doesn’t, and where to focus - so execution stops being reactive and starts being intentional.
Confidence
Pride in what you put into the world
When direction is clear, founders stop apologizing for their brand - and start standing behind it.
Confidence
Pride in what you put into the world
When direction is clear, founders stop apologizing for their brand - and start standing behind it.
Confidence
Pride in what you put into the world
When direction is clear, founders stop apologizing for their brand - and start standing behind it.
Consistency
A coherent presence over time
We build systems and direction that hold up as your business grows - not one-off fixes that break later.
Consistency
A coherent presence over time
We build systems and direction that hold up as your business grows - not one-off fixes that break later.
Consistency
A coherent presence over time
We build systems and direction that hold up as your business grows - not one-off fixes that break later.
01
Brand Presence
For brands whose presentation no longer reflects their quality. We establish a clear, confident foundation that corrects first impressions and sets a cohesive visual direction.
Brand Launch
Visual Language
Website Presence
01
Brand Presence
For brands whose presentation no longer reflects their quality. We establish a clear, confident foundation that corrects first impressions and sets a cohesive visual direction.
Brand Launch
Visual Language
Website Presence
01
Brand Presence
For brands whose presentation no longer reflects their quality. We establish a clear, confident foundation that corrects first impressions and sets a cohesive visual direction.
Brand Launch
Visual Language
Website Presence
02
Brand Systems
For brands ready to move beyond one-off fixes. We align identity, narrative, and key touchpoints into a system designed to hold and scale over time.
Brand identity
Website Systems
Core Touchpoints
02
Brand Systems
For brands ready to move beyond one-off fixes. We align identity, narrative, and key touchpoints into a system designed to hold and scale over time.
Brand identity
Website Systems
Core Touchpoints
02
Brand Systems
For brands ready to move beyond one-off fixes. We align identity, narrative, and key touchpoints into a system designed to hold and scale over time.
Brand identity
Website Systems
Core Touchpoints
03
Creative Direction
For moments that require senior-level vision. We define the creative frame and guide execution so decisions remain sharp, intentional, and controlled.
Campaigns
Launches
Select Oversight
03
Creative Direction
For moments that require senior-level vision. We define the creative frame and guide execution so decisions remain sharp, intentional, and controlled.
Campaigns
Launches
Select Oversight
03
Creative Direction
For moments that require senior-level vision. We define the creative frame and guide execution so decisions remain sharp, intentional, and controlled.
Campaigns
Launches
Select Oversight
04
Ongoing Stewardship
For founders who want consistency without noise. We hold direction as the brand evolves, protecting quality and clarity across decisions.
Advisory
Reviews
Select Oversight
04
Ongoing Stewardship
For founders who want consistency without noise. We hold direction as the brand evolves, protecting quality and clarity across decisions.
Advisory
Reviews
Select Oversight
04
Ongoing Stewardship
For founders who want consistency without noise. We hold direction as the brand evolves, protecting quality and clarity across decisions.
Advisory
Reviews
Select Oversight
3 tiers
Engagement Options
Clear scope, defined outcomes, and founder-led direction.
3 tiers
Engagement Options
Clear scope, defined outcomes, and founder-led direction.
Tier
Brand Presence Launch
For businesses that have outgrown how they look.
Brand clarity & positioning
Core visual direction
Website or primary touchpoint
Clear first impression
Tier
Brand Presence Launch
For businesses that have outgrown how they look.
Brand clarity & positioning
Core visual direction
Website or primary touchpoint
Clear first impression
Tier
Brand World System (Core)
For brands investing in long-term coherence.
Brand narrative & direction
Visual identity system
Website + key touchpoints
Rollout guidance
Tier
Brand World System (Core)
For brands investing in long-term coherence.
Brand narrative & direction
Visual identity system
Website + key touchpoints
Rollout guidance
Tier
Creative Direction & Campaigns
For teams that need senior creative leadership.
Campaign or launch direction
Creative concepting
Oversight of execution
Short-term engagement
Tier
Creative Direction & Campaigns
For teams that need senior creative leadership.
Campaign or launch direction
Creative concepting
Oversight of execution
Short-term engagement
Brand Presence Launch
For businesses that have outgrown how they look.
Brand Clarity and Positioning
Core Visual Direction
Website or primary touchpoint
Clear first impression
Brand World System (Core)
For brands investing in long-term coherence.
Brand narrative & direction
Visual identity system
Website + key touchpoints
Rollout + guidance
Creative Direction & Campaigns
For teams that need senior creative leadership.
Campaign or launch direction
Creative concepting
Oversight of execution
Short-term engagement
FAQ
Answers to the questions we hear most often.
FAQ
Answers to the questions we hear most often.
FAQ
Answers to the questions we hear most often.
Who is Aureum best suited for?
Aureum works with competent founders and teams who already have substance, traction, and ambition, but feel their brand no longer reflects the quality of what they’ve built. If you value clarity, taste, and long-term positioning, we’re likely a fit.
Who is Aureum not a fit for?
Aureum is not for clients looking for quick, transactional design, rushed timelines, or execution without direction. If price, speed, or volume lead the conversation, we’re probably not the right partner.
How does an engagement typically begin?
Every engagement starts with a focused discovery and direction phase led by the founder. We establish clarity, make key decisions early, and align on intent before any execution begins. Direction always comes first.
How involved is the founder during the project?
Aureum is founder-led. The founder defines creative direction, makes final decisions, and protects quality throughout the engagement. Execution may be delegated, but authority is not.
What does a successful engagement look like?
A successful engagement results in clarity, confidence, and a coherent presence across key touchpoints. Clients leave feeling proud of how their business shows up - and certain about the decisions behind it.
Who is Aureum best suited for?
Aureum works with competent founders and teams who already have substance, traction, and ambition, but feel their brand no longer reflects the quality of what they’ve built. If you value clarity, taste, and long-term positioning, we’re likely a fit.
Who is Aureum not a fit for?
Aureum is not for clients looking for quick, transactional design, rushed timelines, or execution without direction. If price, speed, or volume lead the conversation, we’re probably not the right partner.
How does an engagement typically begin?
Every engagement starts with a focused discovery and direction phase led by the founder. We establish clarity, make key decisions early, and align on intent before any execution begins. Direction always comes first.
How involved is the founder during the project?
Aureum is founder-led. The founder defines creative direction, makes final decisions, and protects quality throughout the engagement. Execution may be delegated, but authority is not.
What does a successful engagement look like?
A successful engagement results in clarity, confidence, and a coherent presence across key touchpoints. Clients leave feeling proud of how their business shows up - and certain about the decisions behind it.
Who is Aureum best suited for?
Aureum works with competent founders and teams who already have substance, traction, and ambition, but feel their brand no longer reflects the quality of what they’ve built. If you value clarity, taste, and long-term positioning, we’re likely a fit.
Who is Aureum not a fit for?
Aureum is not for clients looking for quick, transactional design, rushed timelines, or execution without direction. If price, speed, or volume lead the conversation, we’re probably not the right partner.
How does an engagement typically begin?
Every engagement starts with a focused discovery and direction phase led by the founder. We establish clarity, make key decisions early, and align on intent before any execution begins. Direction always comes first.
How involved is the founder during the project?
Aureum is founder-led. The founder defines creative direction, makes final decisions, and protects quality throughout the engagement. Execution may be delegated, but authority is not.
What does a successful engagement look like?
A successful engagement results in clarity, confidence, and a coherent presence across key touchpoints. Clients leave feeling proud of how their business shows up - and certain about the decisions behind it.
Initial alignment call
Tell us what you’re building
A short conversation to see if we’re the right fit - and if Aureum is what your business actually needs.
Initial alignment call
Tell us what you’re building
A short conversation to see if we’re the right fit - and if Aureum is what your business actually needs.
Initial alignment call
Tell us what you’re building
A short conversation to see if we’re the right fit - and if Aureum is what your business actually needs.